Hi there and welcome to Nouveau Monde ! In this newsletter, Phil and Anthony deep dive in retailers and startups innovations that will help make the world better ! This is #5.
Great newsletter ! Interesting to see the trend towards eco-produced shoes. I still have some concerns about Adidas partnering with Allbirds or Parley. They are branding their "green" collections (still some very low volumes) but I don't know if they plan to change their core production methods → for the rest 99% volume of shoes they sell.
Great newsletter ! Interesting to see the trend towards eco-produced shoes. I still have some concerns about Adidas partnering with Allbirds or Parley. They are branding their "green" collections (still some very low volumes) but I don't know if they plan to change their core production methods → for the rest 99% volume of shoes they sell.
Seems to me that the partnership with Allbirds is dedicated to work on R&D more than cobranding a collection. Time will tell !
Also, lot of small brands - like One Choice - starting with a real will to go carbon neutral.
Too early to say. Thanks for your comment!
Great insights! Can't wait to read next one!